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Front Page_001

VEGETATION STATION: agri[CULTURAL] center

Forgive us.  We took a break from Atlanta. CLOUD architecture|design recently entered an ideas/design competition for a site next to the recently complete Railroad Park in Birmingham, AL.  The contest is being sponsored by the Community Foundation of Greater Birmingham.  Below is our entry, VEGETATION STATION agri[CULTURAL] center. CLOUD architecture|design proposes VEGETATION STATION, an Agri[CULTURE] Center [...]

revision 5_title copy

Revision 5: Wells Fargo Building (Atlantic Station)

When Wells Fargo purchased Wachovia, we knew they’d eventually re-brand all of the old Wachovia buildings.  We just didn’t know that it would clash so horribly on one of the more prominent buildings on “Main Street Atlanta”, the Connector:  The Atlantic Station gateway building. We have a tendency to be verbose in our posts, but [...]

streetcar_title

A Streetcar Named Opportunity

A few months ago, the announcement was made of a $47 million dollar investment in light rail in Atlanta by the Federal government. If leveraged correctly, this investment can change in-town Atlanta for the better and for good. There has been a lot of talk- both in favor and against- regarding the streetcar, so naturally, [...]

Melia_Night_EastFacade

Revision 4: Melia Hotel

A short while ago, the hotel market in Atlanta- one of the largest in the country- got a little more crowded. The Spanish hotel chain- Sol Melia has come to Atlanta. Their first property just happened to be one of our favorite buildings in the city. It’s not much to look at now, but we [...]

Spiderman swinging_Title copy

Why don’t Superheroes live in Atlanta? A Call for Density. And MARTA funding.

Spider-man 2, probably the greatest superhero movie of all time, was on TV the other day (we have a list here if you care to comment). As I watched the wall crawler swing around Manhattan, I couldn’t help but think how useless his powers would be in Atlanta. Not all of them, just his chosen [...]

Final Rendering_001_a

Revision 3: The Medical Arts Building

The Medical Arts Building: The Cure for what Ails Atlanta. What happens to a building when it becomes obsolete? When they are no longer economically viable? In Atlanta, most are torn down and thrown in the garbage. But what if it’s a sacred cow? What do you do then? It’s too expensive to restore it [...]

rendering_lobby

Revision 2: Midtown Art Cinema

This is a revision of the Midtown Art Cinema in Midtown. This is the key tenant of a successful retail development near Piedmont Park. It’s a great place to see a movie, but it could use an update- here’s what we would do. Enjoy!

018_final_02

Revision 1: Stadium for the Atlanta Falcons

A revision and relocation of the current home of the Atlanta Falcons. This is CLOUD’s first revision for the city.

What is this?

'the revision|CLOUD' is a blog about re-imagining the built environment in Atlanta, Georgia and the home of CLOUD architecture|design, an innovation firm. We're sharing our passion for all things design-related, with the hope that it's contagious.

Learn about our design process as we evaluate, re-interpret, re-program, review or generally revise the buildings and spaces we’re most familiar with. Keep checking in with us, and it's possible we'll be re-imagining a space near you!

the revision|CLOUD is an "out-loud collaboration" - our ideas welcome your feedback.

Use the pull down below to jump to a category, or peruse the site and dream about what Atlanta could be.

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Front Page_001

VEGETATION STATION: agri[CULTURAL] center

Forgive us.  We took a break from Atlanta. CLOUD architecture|design recently entered an ideas/design competition for a site next to the recently complete Railroad Park in Birmingham, AL.  The contest is being sponsored by the Community Foundation of Greater Birmingham.  Below is our entry, VEGETATION STATION agri[CULTURAL] center. CLOUD architecture|design proposes VEGETATION STATION, an Agri[CULTURE] Center [...]

revision 5_title copy

Revision 5: Wells Fargo Building (Atlantic Station)

When Wells Fargo purchased Wachovia, we knew they’d eventually re-brand all of the old Wachovia buildings.  We just didn’t know that it would clash so horribly on one of the more prominent buildings on “Main Street Atlanta”, the Connector:  The Atlantic Station gateway building. We have a tendency to be verbose in our posts, but [...]

BRAND2

What is in a Brand?

A brand can be simply defined as the name of a company, an iconic symbol or logo, maybe even a slogan.  Then why all the hoopla?  Because the essence of a company, product, or service is hardly summed up by a combination of cleverly crafted words in a particular color or typeface.  It’s the story [...]

streetcar_title

A Streetcar Named Opportunity

A few months ago, the announcement was made of a $47 million dollar investment in light rail in Atlanta by the Federal government. If leveraged correctly, this investment can change in-town Atlanta for the better and for good. There has been a lot of talk- both in favor and against- regarding the streetcar, so naturally, [...]

Melia_Night_EastFacade

Revision 4: Melia Hotel

A short while ago, the hotel market in Atlanta- one of the largest in the country- got a little more crowded. The Spanish hotel chain- Sol Melia has come to Atlanta. Their first property just happened to be one of our favorite buildings in the city. It’s not much to look at now, but we [...]

Spiderman swinging_Title copy

Why don’t Superheroes live in Atlanta? A Call for Density. And MARTA funding.

Spider-man 2, probably the greatest superhero movie of all time, was on TV the other day (we have a list here if you care to comment). As I watched the wall crawler swing around Manhattan, I couldn’t help but think how useless his powers would be in Atlanta. Not all of them, just his chosen [...]

Final Rendering_001_a

Revision 3: The Medical Arts Building

The Medical Arts Building: The Cure for what Ails Atlanta. What happens to a building when it becomes obsolete? When they are no longer economically viable? In Atlanta, most are torn down and thrown in the garbage. But what if it’s a sacred cow? What do you do then? It’s too expensive to restore it [...]

rendering_lobby

Revision 2: Midtown Art Cinema

This is a revision of the Midtown Art Cinema in Midtown. This is the key tenant of a successful retail development near Piedmont Park. It’s a great place to see a movie, but it could use an update- here’s what we would do. Enjoy!